Location, Location, Location is to Real Estate as Research,
Research, Research is to Internet Marketing
FREE TIP: Name *ALL* of your images as keywords. Example: logo.jpg (wrong) should be internet-marketing-expert.jpg
As seomoz.org says: “It (keyword research) all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website.
Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”
There are many benefits to researching your competition. If they are ahead of you in the SEO formula, they have probably already made some mistakes.
Let’s not repeat those and let’s glean insight to what they are doing right.
We can also track any Pay Per Click campaigns they are running so we know exactly what it will take to compete early on.